Warcraft producers: Facing the Chinese market with caution and humility

Holly Longdale, executive producer of World of Warcraft, told The Paper recently: "We will now approach the Chinese market with great caution and humility, which may not have been particularly good in World of Warcraft before. In the future, we will become more open and proactive, allowing Chinese players to participate more in the global dialogue."

After a long absence from the Chinese market, the World of Warcraft national service has finally returned, and the official service will be officially launched on August 1. Langdale told reporters that when he left the Chinese market, he was very sad and happy about the return of Warcraft.

Ion Hazzikostas, senior director of World of Warcraft games, said that Chinese Warcraft players are probably the most enthusiastic gamer group in the world, and "sometimes we see their enthusiasm for World of Warcraft, which is very humbling. Whether it is the server down because the players are full, or the enthusiasm shown by the players when the nostalgia service is first launched, we are very touched. Their willingness to trust us again and give us a second chance to return to the Chinese market is very touching for us."

Hazcostas stressed that the upcoming Battle of the Earth will definitely be launched globally, and "Chinese players cannot fall behind other players." After that, Chinese players will join other players around the world to explore new game modes and maps of Warcraft.

At the same time, Blizzard is also considering developing more unique gameplay in China, and will add more new spells and new stories in the future. Of course, they will communicate carefully and closely with NetEase about this.

Like Warcraft, Hearthstone is returning to China with Blizzard. Nathan Lyons-Smith, an executive producer at Hearthstone, told reporters that the game would return to China on Sept. 25. "We've got to get players excited enough and give them enough excitement to come back, which is a challenge we don't have on other servers."

To this end, Hearthstone offers a variety of rewards to long-awaited players in China, "including providing all the standard cards of 2023, as well as rewards to celebrate the return of China to appearance. All of this is to help players get started quickly and return to the game."

For players in China, Warcraft has carried the youth of many players, and some players even grew up playing Warcraft, so the return of Warcraft is of great significance. How can overseas players relive the classic Warcraft uniforms? How can players who study abroad and work with domestic game friends return to Warcraft uniforms? It is recommended that you use the Sixfast game accelerator.

Sixfast has 9 years of experience in game acceleration, with nodes covering the world. No matter where you are, you can return home with one click with the help of Sixfast and play Warcraft.

Sixfast is deeply optimized for national service games and builds an e-sports game acceleration line. In addition to accelerating the national service of World of Warcraft, you can also use it to play popular national service games such as Honor of Kings, Naraka: Bladepoint, Call of Duty, and Game for Peace.